The new features in the website will include:
1. All 6 of our Radio Stations streaming live (FREE) over the internet. Our reach has now gone global, the feedback received so far has been huge, and its getting better as more and more people are becoming aware that they can listen to the stations they grew up with anywhere in the world.
2. News Articles, where we have the latest news posted “as it happens and when it happens” in the three vernaculars. With our new system in place we will also be able to upload pictures, audio and video.
3. A Chat site that will enable our listeners not only in Fiji, but around the world, to chat live with our Announcers while they are On-Air
4. Forums
5. Announcer Profiles, Blogs, Newsletters, etc, etc
6. An Ultimate Marketing advantage for our clients to advertise online with us.
Audience Demographics
FBCL attracts 26,000+ visitors each month, and the numbers are growing.
Our local audience is:
• Media and tech savvy
• Loves music
• Comfortable surfing the Web
• Affluent or from an affluent family
• Highly Educated
Our overseas users are:
• They are affluent
• They are media and tech savvy
• They love music
• Over 75% of our STREAMING audience comes from the US, NZ, OZ
• They are comfortable purchasing on the Web
• They are trendsetting, tastemakers in community of listeners and broadcasters
• And most importantly of all, they all are interested in Fiji and the overwhelming majority has travelled to Fiji and are highly likely to travel to Fiji again.
More Online Radio Demographics
• Online Radio users are more likely to make purchase online than the average online users.
• Online Radio users are more likely to make frequent personal and business trips.
• Online Radio draws a loyal and exclusive audience who are looking for alternative entertainment.
• 52% percent of monthly Internet broadcast consumers have purchased online last month versus only 28% for non-monthly Internet broadcast consumers They also spend MORE money! The monthly Internet broadcast audience spent an average of $720 in the last year compared to an average of $522 spent online among those who don’t watch or listen online.
