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Fiji Tourism Ad named in top three

Saturday, March 06, 2010

Tourism Fiji’s high profile ‘Lucky Me – Fiji Me’ TV commercial has been named as one of the top three TV ads shown nationally throughout New Zealand in January by influential Admedia magazine.

Complete with the extremely catchy ‘Lucky’ song performed by Texan jazz singer Kat Edmonson the ‘Lucky Me – Fiji Me’ advertisement was launched on 24 January on TVNZ One, Two, Three and Prime.

Signaling a new direction for Tourism Fiji advertising in New Zealand, the ‘Lucky Me – Fiji Me’ ad has been designed to firmly position Fiji as a ‘premium but very affordable travel experience’ for New Zealand travelers.

The ‘Lucky Me – Fiji Me’ campaign was shot on location at Natadola Beach and at Malololailai.


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